2007 is the brand year of Neo China Group, a new enterprise in the Chinese real estate market. With the grand planning and strategic allocation of the Group’s Board of Directors and management, with its advantageous brand, Neo China Group has sounded the clarion call and, with its powerful strength and reformation force, has grandly drawn open the huge curtain for “Neo China Shines China in August for Innovation and Upward” and “Neo China Opens Six Real Estate Projects in Five Cities in August”, establishing a unique brand image in Chinese real estates with its indisputable tide image and changing the real estate pattern of China.
“Neo China Opens Six Real Estate Projects in Five Cities in August” is a shaking feat of a real estate group for a nationwide brand interlink and a rare grand event of Chinese real estates industry in 2007. Neo China Group has organized such magnificent program, mainly based on the following three aspects: (1) strengthen further the brand promotion of the Group; (2) push forward the sales in the second half of the year as a whole; (2) repay sincerely the customers and all social sectors for their support and care. Therefore, Neo China has not only introduced numerous high-taste master-piece real estates projects in August, but also contributed a splendid feast for the common people in the five cities.
In different cities, with different styles and in different forms, Neo China Group shows the common understanding and respect to the city, history, nature and humane. For the development and construction in different cities, Neo China Group will follow the major principle of respecting the city, nature, history and human environment. Brand-new living environment created with modern measures and brilliant exhibition of diversified products is an excellent present of living Neo China Group contributed to the people in different major cities after the particular analysis over the history and culture of each city.
With “Innovation and Upward” as the international leading theme orientation, the program brings the Neo China Life to the mainstream groups rising vigorously, striving bravely and living for a better life in different major cities as well as brightens the five major central cities in China. With a brand-new, upward, positive and progressive living mode oriented from Neo China and a human attitude full of vigor and innovation, it is expected to guide the customers to approach Neo China, understand Neo China and love Neo China.
Glory over China with Five Real Estate Projects in Five Cities
On August 11, 2007, The grand opening ceremony of “Neo China Up-City”-“City Spark” was held at the front square of Chongqing Olympic Center drew the brilliant prologue for “Neo China Opens Six Real Estate Projects in Five Cities in August”. Afterwards, the opening ceremony of “Neo China Five-city Six Real Estate Projects” and Xi’an Neo China Chanba Byland “Water Spark” Firework, the grand firework ceremony of Changsha Neo China Silva Sea “Silva Spark” and the grand firework ceremony of Tianjin Neo China Up-city Deluxe Garden “Fashion Spark” were respectively held in Xi’an, Changsha and Tianjin.
For each grand ceremony, with GEMINI band and Madonna team performing the ceremony chapter, the most glorious grand event of Neo China Group for the year started in enthusiasm. With the magnificent performance, Aixi Girls’ band deduced the fashion and classics, playing the strongest beat of times. With the enthusiastic and surging beats, Red Poppy Ladies’ Percussion lit the charming night and created a sea of happiness in the performance area.
With the sound, image, power and light elements, the large PG lights of Korean technology illuminate the performance spot splendidly. Cold and hot firework lasting minutes were sparking like colorful flowers over the five cities and revealed the mirage-like rainbow, charming the star sky, making an illusion of beauty and magnificence and creating a grand event shaking the five cities and glorying China.
In the ceremony messages and on-the-spot dialogues, the leaders of Neo China Group have accurately elaborated the brand implication and planning, showing the unique living ideology and products perfectly to the people and leading the tide of a brand-new life in the Chinese real estate industry with invisible and formative influence. It is an eye-catching grand event of high-end real estates with pioneering significance in the Chinese real estate market. It will be a historical record in the Chinese real estates written by Neo China Group with its simultaneous opening of six real estate projects in five cities.
Brand Value Boosts Up
In 2006, with its active and effective real estate operation and outstanding marketing performance in the industry, Neo China Group ranked the 32nd of China Real Estate Top 100 Enterprises, with the evaluated brand value of over RMB 800 million in Mainland China, being listed in Top Three of North China and Southwest China and being elevated by the media as “China Responsible Real Estate Enterprise”. Numerous project of the Group won a number of awards.
In May 2007, Neo China Group was awarded with Profitability Top 10 of China Tope 100 Real Estate Enterprises. While Neo China Group organizing the series activities of “Neo China Shines China in August”, the report of success came again. In the latest authentic evaluation, the evaluated brand value of Neo China Group in Mainland China reached RMB 1.23 billion. It ranked the first of Beijing Top 10 Growing Real Estate Enterprises and evaluated as 2007 China Top 10 Real Estate Company Brand Value and 2007 China Top 10 Growing Real Estate Company Brand Value.
A boosting real estate group has become a common topic in the circle and Neo China with rapid development has become a most brilliant new star.
Frequent Good News of Sales
As per original plan, Chongqing Neo China Top City would release 530 units on the opening day. With thanks to the proper organization, customers were attracted the ambient atmosphere of selling hot and the sales arena were crowded with customers. Upon approval, additional units were released to stabilize the customers and maintain the sales. After the opening, the agency was timely organized to card the VIP customers that have subscribed the units. The sales had been well maintained within the first threes upon opening, selling out 530 units.
Xi’an Neo China· Chanba Byland was grandly opened on August 18 as people expected. The initially released A5/A6 packages are mainly of the low-rise riverside residential units, including one-bedroom units and dual-storey units. The diversified types of units satisfied completely the different demands. On the day of opening, the sales center gathered nearly 5,000 house buyers actively participating in the pool and selection activates. Up to 21:00 on the day of opening, all the house sources available had been sold out, reaching 1,846 units and creating a biggest miracle in the real estate history of Xi’an.
Changsha Neo China· Silva Sea was grandly opened on August 25, in the early morning of which the house buyers poured into the sales center, crowding the registration tables and lining up outdoors. As of 5 o’clock in the afternoon, the customers present were still enthusiastic and the man flow coming to see and buy houses went on. Out of the 230 residence units initially released, 200 were successfully sold out on the same day.
Tianjin Neo China Top City—Up City Deluxe Garden has perfectly deduced the luxurious life of luxury houses in the center of New York. Since the day of opening, it fired up the city of Tianjin, creating a sales legend again and again in the luxury house market of Tianjin, maintaining constantly a trend of selling hot and delivering unlimitedly the perfect experience of New York life. On September 1, 464 units were released, of which 330 units were subscribed on the same day.
Recall for Excellency
In this exciting Neo China August Sales Battle, we have achieved proud sales performances, obtained precious practical experiences, consolidated the enterprise brand, promoted the enterprise spirit, trained the marketing team and exercised the fighting will. Obviously, August 2007 is the Red August of Neo China.
